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Based
upon a 3800 square foot Full Service Day Spa,
featuring Nail Care, Skin Care, Massage Therapies,
Wet Room, Steam Room, Sauna, and Jacuzzi. Calculate
Staff pay in either % of gross or hourly to cover
any scenario for staffing.
The Industry
Ten years ago, spas were primarily viewed as fat
farms and pampering palaces for the rich and famous.
Today, they are viewed as an integral part of
people's lives - at home and when on the road. In
1994, Faith Popcorn, founder and CEO of the trends
research firm Brain Trust, predicted that
"entertainment and travel will be health and
longevity obsessed." She was right. "Spa-ing" has
become a lifestyle phenomenon. In the past decade
the spa industry has experienced unprecedented
growth. The number of locations has
increased by an average of 20 percent annually over
the last eight years.
The number of spa
locations has tripled since 2001.The
Industry is tied directly to the health of the U.S.
Economy and consumer disposable income.
The CBO anticipates that the current recession,
which started in December 2007, will have lasted
until the second half of 2009, making it the longest
recession since World War II they anticipate that
real GDP will have dropped by 2.2 percent in
calendar year 2009, a steep decline.
Severe economic
downturns often sow the seeds of robust recoveries.
During a slump in economic activity, consumers defer
purchases, especially for housing and durable goods,
and businesses postpone capital spending and try to
cut inventories. Once demand in the economy picks
up, the disparity between the desired and actual
stocks of capital assets and consumer durable goods
widens quickly, and spending by consumers and
businesses can accelerate rapidly. Although CBO
expects that the current recovery will be spurred by
that dynamic, in all likelihood, the recovery will
also be dampened by a number of factors. Those
factors include the continuing fragility of some
financial markets and institutions; declining
support from fiscal policy as the effects of ARRA
wane and tax rates increase because of the scheduled
expiration of key tax provisions; and slow wage and
employment growth, as well as a large excess of
vacant houses.
Source: Congressional
Budget Office Economic Projections and revisions.
In CBO’s forecast, real
GDP increases by 2.1 percent between the fourth
quarter of 2009 and the fourth quarter of 2010 and
by 2.4 percent in 2011. Given CBO’s estimate of
growth in potential output, those GDP growth rates
will narrow the difference between actual output and
potential output (the output gap) only slightly.
Growth of real GDP will accelerate after 2011,
spurred by stronger business investment and
residential construction.
Source: Congressional
Budget Office Economic Projections and revisions.
The rebound in GDP and
will also affect real disposable income growth which
is expected to grow by 1.2% in 2010 after .50%
growth in 2009. For 2012 through 2014, CBO projects
that real GDP will increase by an average of 4.4
percent per year, which would close the output gap
completely by the end of 2014. Even though economic
activity began to increase again during the second
half of 2009, the unemployment rate continued to
rise, finishing the year at 10.0 percent. Hiring
usually lags behind output during the initial stages
of a recovery because firms tend to increase output
first by boosting productivity and by raising the
number of hours that existing employees work; adding
employees tends to occur later. CBO expects that the
unemployment rate will average slightly above 10
percent in the first half of 2010 and then turn
downward in the second half of the year. As the
economy expands further, the rate of unemployment is
projected to continue declining until, in 2016, it
reaches 5 percent, which is equal to CBO’s estimate
of the rate of unemployment consistent with the
usual rate of job turnover in U.S. labor markets.
Reflecting the large amount of slack in the economy,
inflation will decrease further from its already low
level in 2009, CBO forecasts. The core price index
for personal consumption expenditures (that is, the
PCE price index excluding the prices of food and
energy) will rise by about 1 percent (on a
fourth-quarter-to-fourth-quarter basis) in 2010 and
by 0.9 percent in 2011. The overall PCE price index
will rise by 1.4 percent in 2010 and 1.1 percent in
2011.
For
operators just getting started this may be the best
time within the business cycle to plan and open your
new facility understanding that with interest rates
still at all time low levels and marginal operators
going out of business you will have accounted for
the marginal efficiencies necessary to not only
survive against the competition but to thrive as we
cycle once again into economic expansion.
The driving force behind
the growth is consumer demand and that demographic
is not only growing but becoming wealthier so don’t
look for a dramatic fall off in growth any time
soon. Day spas, which represent more than
three-fourths of all spas, have opened the door to a
whole new generation of spa-goers who have little
time or money to embark on a destination spa
vacation.
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Starting a
small business is always risky, and the
chance of success is slim. According to the
U.S. Small Business Administration, over 50%
of small businesses fail in the first year
and 95% fail within the first five years.
Whether you are starting a
new Day Spa, are
looking to raise additional capital to
expand your currently profitable Spa, or
looking to evaluate and value your Spa to
sell, current statistics prove that you will
do much better with a business plan than
without.
According to Dunn and Bradstreet the primary
reasons for failure vary, but all of the
reasons come under the category of poor
planning. You are
a part of the one of the most competitive
Industries in the world. Your management
decisions will decide whether your Spa
survives or thrives in the face of increased
competition. The most important benefit of a
business plan is that it sets the stage for
the future of your Spa as you want it to be
positioned in the marketplace. A business
plan will make it easy for your
banker/investor to take action as he/she
gains insight into the details of your Spa
and the goals that you have outlined.
Potential investors can review your plan and
decide whether or not to make an investment
based upon the risk. You will benefit most
as you study and gain detailed insight into
your own operations. Updating and constantly
reviewing your plan will give you more
insight as both a manager and decision
maker.
What are the
benefits of purchasing this QuickPlan® Day Spa, Inc. comprehensive business plan
package?
TIME IS MONEY....We have estimated that it
takes an average of 100 hours to research,
and write a comprehensive business plan
within any Industry. Creating and compiling
the five year financial plan and forecasts
including 5 years of Month to Month Break
Even Analysis, Operating Budgets, Income
Statements, Balance Sheets, Cash Flow
Analysis, and Key Financial Ratio Analysis
can take more than 20 hours of work by you
or your accountant. Now consider sitting
down in front of your computer to edit and
fill in the details of an already written,
researched and organized comprehensive Day
Spa business plan . Whether you are
starting a Day Spa are looking for expansion
capital to open your second Day Spa, or want
to sell your multi-Spa chain, you will be
able to edit this plan into your own.
ALREADY RESEARCHED......ALREADY WRITTEN
The Industry Analysis, Trends and Outlook
included, was written based upon current
Industry sources. Now use your computer's
word processor to turn QuickPlan® into your
own. Enter your revenue assumptions, your
operating expense assumptions, and your cash
flow assumptions into the QuickPlan® five
year forecasting template using your
computer's spreadsheet program. You will
immediately have five years projected month
to month Break Even Analysis Operating
Budgets, Income Statements, Balance Sheets,
Cash Flow Analysis and Key Financial Ratio
Analysis. Once you have finished editing,
print your plan and simply insert it into
the three ring binder included, indexing it
according to the pre-labeled inserts. |
The Complete plan consists of hard copy and software
files of the following :
|
Before You Begin
Checklist |
2 pages |
(Text file) |
|
Confidentiality
Agreement |
1 page |
(Text file) |
|
Table of
Contents |
6 pages |
(Text file) |
|
Executive
Summary |
6 pages |
(Text file) |
|
Business
Description |
4 pages |
(Text file) |
|
Current 2010 Day Spa Industry Analysis, Trends
and Outlook, even includes current customer
US profile of the Industry including current
growth rates by State and Region.
Just updated in
January of 2010. |
48 pages |
(Text file) |
|
Marketing
Strategy |
5 pages |
(Text file) |
|
Location/Operations |
8 pages |
(Text file) |
|
Management |
2 pages |
(Text file) |
|
Financial Plan |
4 pages |
(Text file) |
|
Employee Manual |
12 pages |
(Text file) |
|
Operations
Manual |
22 pages |
(Text file) |
|
Media Plan
Sample |
2 pages
|
(Excel file) |
|
Day Spa
Dictionary |
7 pages
|
(Text file) |
|
Letter of Intent
to lease |
2 pages |
(Text file) |
|
Price List /
Menu of Services |
3 pages |
(Text file) |
|
HOW TO RAISE MONEY/SBA CHAPTER |
23 pages |
Hard copy
|
|
The Small Business Administration’s 31 most
asked questions |
9 pages. |
Hard Copy
|
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SBA Auto Forms, fill them in on your
computer:
requires
Its FREE!
|
|
(Text File) |
|
Loan Application Standard |
6 pages |
Acrobat
File/Text |
|
Low
Doc App. for up to $150,000 |
8 pages |
Acrobat
File/Text |
|
Short
Form Express up to $50,000 |
4 pages |
Acrobat
File/Text |
|
Statement
of Personal History |
2 pages |
Acrobat
File/Text |
|
Personal
Financial Statement |
2 pages |
Acrobat
File/Text |
|
ADA Guide for Small Business |
15 pages |
Acrobat
File/Text |
|
Five year
Forecasting Matrix
|
42 pages |
(Excel File) |
|
Complete
Starting Inventory |
1 page
|
Part of Excel Work Book |
|
Office/Front
Desk Equipment |
1 page |
Part of Excel Work Book |
|
Nail Care
Equipment |
1 page |
Part of Excel Work Book |
|
Skin Care
Equipment |
1 page |
Part of Excel Work Book |
|
Massage
Equipment |
1 page |
Part of Excel Work Book |
|
Tanning
Equipment |
1 page |
Part of Excel Work Book |
Five Year Forecast Matrix (Spreadsheet File); type
in your assumptions and all of the following
statements are immediately calculated....52 pages;
Years 1-5 Month to Month Operating Budgets
Years 1-5 Month to Month Income Statements
Years 1-5 Month to Month Balance Sheets
Years 1-5 Month to Month Cash Flow Analysis
Years 1-5 Financial Ratio Analysis
Years 1-5 Summary Statements
Years 1-5 Month to Month Break Even Analysis
Auto Generated Use of Proceeds Statement
EMAIL ME A
DEMO REVIEW WORKBOOK
Starting with the, "before you sit
down checklist , you will gather your information
together to edit on your word processor. Pull up the
Five Year "Big Picture" Day Spa Financials Excel
Work Book and insert the prices for your Nail, Skin,
and Massage services ,percentage splits with staff
even booth rental is covered, operating expenses and
fixed asset purchases that you need to open your
doors. Now study your first year Cash Flow Analysis
and your year one by month Break Even Analysis to
answer the question of how much money you are going
to need to get started and stay operational. All
five years of financial statements are calculated
and ready for printing and insertion into your plan.
Once finished , print up your plan and simply place
it into the three ring binder indexing it according
to the pre-labeled index, included.
The cost of the above information
would most likely run between $3,000.00 $5,000.00 if
you were to contract a CPA/Business Analyst to write
your plan and would probably not include all the
information that QuickPlan® offers. Your special
price of $195.00 (Plus shipping and handling)
ensures that you will receive all the information
you need to customize your individual plan with
software and indexed hardcopy with binder.
System Requirements
MicroSoft™ Word™
and Excel™ or MicroSoft™ Office™ are required. The
cost of this QuickPlan® Package, hard copy , cd-rom
and immediate email download is
$195.00
USD plus shipping and
handling, also available in download only format
for $145 USD.
Not available in any store, to order call
1-800-417-7017..
Order Complete
Package Online $ 195
Order Download
Only Online $ 145
Write My Day Spa Plan
More Detailed Outline;
The following is
a complete detailed outline of QuickPlan ®
DaySpa2010;
-
Title Page.
-
Confidentiality Agreement.
-
Table of Contents.
-
Executive Summary
covering Statement of
Purpose, Business Description, Current Industry
Analysis and forecasts for 2008/9 Outlook and
growth, Marketing Strategy, Location and
Operations, Management, and Financial Plan
including Use of Proceeds,
Exit/Collateral/Payback Strategy, and
Conclusion.
-
Business
Description
including History, Legal Form of
the Business, Current Situation and Future
goals.
-
Day Spa/Industry
Analysis including
current 2010 Industry Analysis, Trends, and Outlook
including current
growth rates,
Day Spa SIC (723119),
2001-2009 by State and Region
including average growth since 2001 just updated
in January of 2010.
Local market Segment and customer profile
including
sample Claritas demographic report of
location's address giving local market
demographics and customer profile for a 1, 3 and
5 mile radius.
Targeted Customer profile, local
competition, and business risks.
-
Marketing
Strategy including
Building and Signage, Sales Strategy, Customer
Service, Advertising and Promotion, Media Plan,
Publicity Strategy, and Community Relations.
-
Location and
Operations covering
Property and Facility, Licenses and Government
Regulations, Utilities Requirements, Build-Out
Estimates, Permits, Build-out Equipment,
Furniture, Equipment, Menu of Services,
Personnel/service, Procedures and Controls,
Inventory, Ambiance and Entertainment.
-
Management
covering Key Principals,
Managers and Responsibilities.
-
Financial Plan
summary of provided five year pro forma
statements and assumptions, Capital
Requirements, Use of Proceeds, Exit/Payback
Strategy, and Conclusion.
-
Projected five year month-to-month financial
statements matrix to generate the following:
-
Review DEMO Workbook
-
Worst Case Scenario projected five year
month-to-month financial statements:
Operating Budgets
Income Statements
Balance Sheets
Cash Flow Analysis
&
Financial Ratio Analysis
Break
Even Analysis
Operating Budgets
Income Statements
Balance Sheets
Cash Flow Analysis
-
Realistic Case Scenario projected five year
month-to-month financial statements:
Operating Budgets
Income Statements
Balance Sheets
Cash Flow Analysis
&
Financial Ratio Analysis
Break Even Analysis
Operating Budgets
Income Statements
Balance Sheets
Cash Flow Analysis
-
Best Case Scenario projected five year
month-to-month financial statements:
Operating Budgets
Income Statements
Balance Sheets
Cash Flow Analysis
&
Financial Ratio Analysis
Break Even Analysis
Operating Budgets
Income Statements
Balance Sheets
Cash Flow Analysis
-
Employee Manual for you to edit into your own.
-
Operations Manual for you to edit into your own.
-
Small Business Administrations' 31 most asked
questions and SBA/How to raise money.
-
Auto Forms and Information, including Personal
Financial Statement , Applications, and
Statement of Qualifications.
-
ADA Guidelines for
Small Business
-
Day Spa Dictionary
Hard copy with professionally printed indexes
covering supporting documents for your plan:
Advertising
Samples
Articles of
Incorporation
Awards
Build-out
Estimates
Collateral
Statement
Competition
Company
Financials
Demographics
Employee
Manuals
Equipment
Estimates
Floor Plan
Health
Department
Industry
Analysis
Insurance
Internet
Inventory
Licenses and
Permits
Lease
Agreement
Loan
Application
Menu
Management
Resumes
Operations
Manual
Real-Estate
Staff Schedule
Trade
References
Vendors
Personal
Information
Make your first impression count and
concentrate on getting your Spa open!
Order Now Call 1-800-417-7017
Order Complete
Package Online $ 195
Order Download
Only Online $ 145
Write My Day Spa Plan
Day Spa Research Links
Looking to plan and secure funding to open more
than one unit (up to 5) over the next five years
please review;
QuickPlan®MultiUnitDaySpa2010
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With
Millions raised since 1997, we would like to thank the
